Studio X designed the 17,000 sqft international headquarters for ThreeSixty Group as a hybrid environment combining workplace, showrooms, retail and client hospitality.
A multi-use headquarters combining a working office with a series of showrooms to present ThreeSixty Group’s product range.
Process
Pre-Concept
Concept Design
Schematic Design
Detail Design
Tender Documentation
Tender Management
Construction Support
Post-Completion Review
The brief presented a specific commercial challenge: ThreeSixty Group needed buyers from major US retailers to travel not to Tsim Sha Tsui, where most competitors are based, but all the way out to Kai Tak — and then stay, not for the usual hour, but for an entire afternoon. The design had to earn that commitment.
The project represents an intersection between workplace, showroom, and retail – in the shape of a prototype FAO Schwarz store, also designed by Studio X. The project also features a series of custom-designed illustrations capturing the attitude of the company and the spirit of Hong Kong. Studio X was responsible for concept to completion including full tender management and site supervision.
The reception and arrival zone — a deliberate departure from the standard corporate lobby, designed to signal that ThreeSixty Group operates at a different level to its competitors.
The lobby invites guests to explore the open office area and the new product development showroom, to see the very latest products in development.
A view from the reception lobby showing the large scale graphic we developed and the chopstick brand wall.
One of the secondary meeting rooms, lined with acoustic echopanel ceilings to compensate the acoustic performance and allow us to have 3 sides of glazing.
Custom steel mesh screens subtly divide the office from common areas and create pockets of break-out space.
The main showroom features a central pavilion, that allows for meetings to take place amongst the product, and if necessary, break-out to test drive a drone.
An interior view of the main boardroom - completely open on two sides so that clients can step out and interact with product. This feature led to significant meeting performance enhancements for the client.
Fully equipped kitchen and staff pantry which doubles as a hosting space for events and town hall meetings.
The main showroom, an 8,000sqft store-like environment packed with a huge range of games, toys and gadgets and a series of play tables with product ready to test and experience first hand.
A prototype Sharper Image store that we designed and integrated into the showroom to elevate the buyer experience and provide a home for a flagship brand.
The pantry seating area with views over the old Kai Tak airport zone and our skyline graphic on the window to pick out key landmarks across the city.
We embedded a series of unexpected Easter eggs throughout the office. The woven ceiling in the corridor, for example, is precisely the length of electrical wire used in three months of production for one of the world’s best-selling remote-control stunt cars manufactured by ThreeSixty.
Selected views
A collection of images documenting the completed headquarters, highlighting the intersection of workplace, showroom, and experiential retail.
(Approach)The existing office had developed in an ad hoc way — home-made in feel, and entirely misaligned with the dynamism of a company selling drones, animatronic dinosaurs, and the FAO Schwarz brand. The new headquarters had to correct that impression decisively.
Jan-Eric Kloth
President of International, Retail & Asia
ThreeSixty Group
Studio X delivered on their promise. The space has helped transform both our employees' and our clients' perception of our position in the marketplace — the impact on our business has been very positive.
Since completion, the space has become a destination for clients visiting Hong Kong.
I have no hesitation in recommending Studio X.
Progress
A record of the project as it developed on site, capturing key moments as the design took shape.
Strings feature ceiling
Feature wall installation timelapse
Layout plan
A reflected plan of the feature ceiling above the main catwalk representing the wiring that goes into the production one of ThreeSixty's remote control cars in three months of production.
The project is one of Studio X's most varied and ambitious workplace commissions. Beyond the normal workplace typology: product display environments, brand storytelling zones, client hospitality areas, and even a speakeasy whisky bar concealed behind the showroom.
The custom-designed illustrations that run throughout the space were developed to capture the personality of the company and root the design in Hong Kong — adding a layer of narrative and identity that no off-the-shelf fit-out could replicate.
Studio X's role covered concept through to completion, including full tender management and on-site supervision. The project completed in 2018 and has since become a destination for clients visiting Hong Kong — delivering exactly the commercial impact the brief set out to achieve.
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