




Studio X is a commercial interior design studio based in Hong Kong and Singapore, specialising in commercially intelligent retail, workplace, hospitality and mixed-use environments that enhance business performance.





Studio X is a founder-led commercial interior design practice with offices in Hong Kong and Singapore. We work across retail, workplace and food & beverage environments, creating spaces where brand, experience and commercial performance align.


We design environments where experience and performance are inseparable. Every decision is shaped by how a space will be used, perceived, and ultimately how it performs commercially for brands, landlords and developers.
Our work spans across Asia-Pacific from 1,000 to 1,000,000 sq ft. of retail, workplace, food & beverage and mixed-use environments — from single-site independents to multi-market rollouts and mixed-use developments, and from lean, high-impact interventions to complex multi-phase programmes.
In each case, we operate as a senior-led extension of our clients' teams, aligning brand, spatial strategy and delivery realities from the outset.
We don't impose our look — we are agnostic in style. We develop solutions that respond precisely to the brief, the business model and the market context — whether the objective is sales growth, user engagement, operational efficiency or asset value.
(Founder)Studio X bridges the gap between brand, space, and commercial reality. We approach every project with a belief that design should not only look great, but perform — for clients, users, and the long-term value of the asset.

Rufus Turnbull
Founder
Rufus Turnbull is the Creative Director and Founder of Studio X. He leads the studio’s design direction, client strategy, and project oversight across retail, hospitality, workplace, and mixed-use environments.
With experience delivering projects across Asia-Pacific and Europe, Rufus brings a brand-driven yet commercially grounded approach to spatial design. His work focuses on translating business objectives into clear, buildable environments that balance identity, usability, and operational performance.
Rufus works closely with clients, consultants, and delivery teams from early concept through to completion, ensuring design intent is protected while remaining responsive to programme, budget, and real-world constraints.
His approach is pragmatic, collaborative, and rooted in long-term client relationships.
We work in sectors where spatial decisions materially affect brand perception, operational performance, and commercial outcomes.

















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