Studio X designed lululemon’s Pacific Place flagship balancing global and local identity.
Studio X was appointed by lululemon to deliver their Pacific Place flagship in Hong Kong - a high-volume retail space doubling as a platform for community events, workshops and brand activations.
Process
Concept Design
Schematic Design
Detail Design
Tender Documentation
Tender Management
Construction Support
Post-Completion Review
Balancing expression of brand identity with operational clarity, the design establishes a consistent framework that ensures relevance across product categories and customer journeys - allowing the space to evolve without losing coherence.
The layout prioritises circulation and discovery, with distinct zones for apparel, accessories, and lifestyle product. Material selection is aligned with lululemon’s sustainability commitments - natural finishes, considered lighting, and a restrained use of digital to support rather than dominate the product experience.
The main floor zone, organised around clear product hierarchy and natural traffic flow from the entry threshold.
Flexible event space within the store footprint, designed to accommodate yoga workshops and brand programming without compromising the retail layout.
Material palette detail - natural stone, warm timber, and soft-diffused ceiling lighting, aligned with lululemon's global design standards.
Key to the brief was creating a store that could serve lululemon's international customer base while feeling genuinely embedded in the Pacific Place context - a destination for wellness, culture, and community as much as retail.
Selected views
A collection of images documenting the completed store environment, highlighting layout, display, and circulation.
(Approach)We have worked alongside Lululemon on multiple regional projects, adapting and rolling-out their global concept vision across various formats. This store reflects our ability to translate a strong brand vision into a space that feels both locally relevant and maintains global brand consistency.
Diagrammatic axonometric to help illustrate the planning intent to the Client, and resolve any fixture placement anomalies in the context of the overall layout.
Custom artwork design for the hero arrival wall, produced to help localise the store and root it in Hong Kong.
A cabinet fixture joinery section detail.
Studio X’s approach was rooted in understanding lululemon’s global DNA while tailoring the execution to the Hong Kong market. The result is a flagship experience that positions the brand as a leader in athleisure, while also reinforcing its reputation for creating meaningful connections with customers.
This project sits within an ongoing relationship with lululemon across the Asia-Pacific region. Studio X has supported the brand on multiple rollouts, adapting their global concept to different formats, floor areas, and local market conditions. Pacific Place represents the most complete expression of that collaboration to date.
The challenge was not to reinterpret the brand - lululemon's design DNA is well-established - but to localise it without diluting it. Every decision was pressure-tested against the global guidelines and the specific demands of Pacific Place: footfall patterns, lease line constraints, and the expectations of a sophisticated Hong Kong customer.Studio X's role extended from concept through to construction support, maintaining design intent across a contractor-led delivery.
The result is a flagship that positions lululemon's Pacific Place presence as a benchmark for the brand's retail experience in Asia.
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