ClientLee Yuen Housewares

Size1,500 sqft

LocationHong Kong

Completed2021

An extensive renovation to create a new buyer-facing showroom for Lee Yuen Housewares, a premium kitchen equipment product developer.

Warm light fixture with wooden slats casting shadows next to a shadowed wooden pepper mill on a brown wall.

We converted a warehouse into an experiential showroom for Lee Yuen, a kitchen equipment product developer; designed to support product presentation, demo, and deal-making.

Process

Pre-Concept

Concept Design

Schematic Design

Detail Design

Tender Documentation

Tender Management

Construction Support

Guideline Package

Post-Completion Review

Lee Yuen are a major supplier to the US and European kitchenware market, selling to household names such as Williams Sonoma, Whittards Of Chelsea and Lakeland. And it is precisely the buying directors of firms such as these that this project was designed to welcome, engage and serve.

Working within a tight footprint, the layout was reorganised to improve circulation, product visibility, and flexibility for buyer presentations. Materials and detailing were selected to provide a neutral backdrop that allows product ranges to take prominence.

Modern kitchen wall with hanging kitchen utensils, metal shelves, and a sliding ladder beside a large textured glass window.

A sliding library ladder provides access to the full height of the perimeter display wall, and references the heritage of specialist trade showrooms.

Modern kitchen showroom with utensils displayed on a gray wall and a kitchen island with drawers in the foreground.

The central island organises a broad range of kitchen tools and utensils for easy buyer access with compartmentally organised storage underneath.

Modern retail store interior with geometric display pedestals and pendant lighting under a peach ceiling.

A view as guests approach the main showroom with the new product development visible on either side

Material choices and detailing were developed to provide a calm, neutral backdrop, allowing colour, texture, and product form to remain the primary focus throughout the space.

Close-up of pink terrazzo tiles with white, black, and coral chips arranged on a light gray stone surface.

Close-up of modern ceiling light fixtures with curved metal arms and perforated black shades.

Selected views

A collection of images documenting the completed showroom, highlighting layout, display, and circulation.

Close-up of a modern ceiling light fixture with perforated metal shades and glowing fluorescent tubes.

Modern kitchen showroom with gray cabinets, hanging utensils, and a white open shelving unit with plants and books on the right wall.

Modern kitchen wall with hanging cooking utensils, spice containers, and pans on shelves and countertop.

Minimalist corridor with multiple gray metal arch frames and soft peach walls leading to a closed door.

Gold perforated metal panels partially obscuring shelves and cylindrical display stands with metallic containers inside.

Modern kitchen wall with hanging silver pots, pans, and red kitchen utensils, featuring a rolling ladder and marble countertops.

Modern showroom hallway with symmetrical cylindrical display cases covered by perforated golden mesh panels, leading to a well-lit area with decorative items on hexagonal pedestals.

Modern kitchen display with shelves holding glassware, teapots, utensils, and a sliding ladder on a light blue wall.

Display of various silver coffee pots, kettles, and coffee-making equipment on shelves and a countertop against a light blue wall with pegboard and a beige perforated curtain to the right.

Lee Yuen Housewares showroom interior with kitchenware products arranged on geometric display pedestals, surrounded by perforated metal screens and pendant lighting

Modern kitchen interior with gray cabinets, stainless steel utensils, a cutting board on the counter, and a vertical step ladder against a peach and gray wall with a textured glass window.

Lee Yuen Housewares showroom interior with perforated gold-coloured metal partition screen and arched doorway leading to the buyer meeting and demonstration area

Minimalist hallway with gray stone floor, peach walls, and column-like light fixtures with perforated mesh panels.

Lee Yuen Housewares display cases with metallic cookware and kitchen equipment under soft lighting, beside a large arched frosted glass window feature

Interior hallway with a series of gray arched metal frames leading to closed double doors, with warm lighting and a display cabinet on the left.

(Approach)Every material and finish decision was made in service of the product range. Stone surfaces, perforated metal panels, and a restrained colour palette - ensuring that the product itself remains the focal point .

Progress

A record of the project as it developed on site, capturing key moments as the design took shape.

Construction site with three workers discussing plans in front of an arch-shaped mirror and plywood walls with handwritten notes.

A glimpse through the arched feature window during construction.

Interior space under renovation with peach walls, arched windows, multiple construction materials, and ceiling-mounted lights.

Freshly painted, flooring installed and feature arched windows glazed, ready for the installation of the fixtures and fittings.

Person's hand holding a gold-colored decorative number 47 near a taped and partially covered wall corner with a wooden ladder in the background.

Detail sign-off on site: reviewing the final position of custom signage elements prior to installation.

Simon Chung

Director
Lee Yuen Housewares Co Ltd

They are very responsible, starting from quotation until the end of the project, they made sure all the construction quality was executed to the highest level, and delivered on time.

Stacked beige blocks displaying various kitchenware including a chocolate bundt cake mold, small pots, silver cream pitcher, glass jars, cutlery, and vases with dried grasses.

Drawings & details

This section presents selected drawings and technical studies developed to test layout, circulation, and spatial logic prior to detailed documentation.

Axonometric front view drawing of Lee Yuen Housewares showroom showing three-dimensional spatial layout and display arrangement

A concept birdseye showing an early study of how the doorway could connect to the arrival lobby and corridor.

Axonometric rear view drawing of Lee Yuen Housewares showroom showing back-of-house layout and storage configuration

A concept birdseye sketch showing the kitchen demo area and main shop floor area.

General arrangement floor plan of Lee Yuen Housewares showroom showing display zones, circulation, and back-of-house areas

The final plan showing the overall space and zonal logic.

Before & after

The existing space was a conventional, partitioned storage and display room with poor circulation and limited visibility across the product range. The brief called for a complete rethink — opening up the layout, consolidating display into a legible system, and creating an environment capable of hosting formal buyer presentations.

Lee Yuen Housewares showroom before renovation showing the original kitchenware display layout prior to Studio X redesign

Modern store interior with minimalist display pedestals holding kitchen items, gray cabinets with utensils on walls, and large windows at the back.

Drag

The redesign reorganised the showroom around clearer circulation, improved product visibility, and a more legible buyer journey. Storage, display, and demonstration zones were rationalised to support both day-to-day use and formal buyer presentations.

Indoor architectural window with ribbed glass framed by a rounded arch and pink walls with large green leaves blurred behind the glass.

Modern interior with peach-colored walls, curved metal arches, cylindrical pedestals, and perforated metal panels displaying decorative items.

The completed showroom reorganises the space around a central display island and a continuous perimeter wall system, with clear sightlines from entry to the full width of the range.

Storage is integrated rather than hidden, and dedicated areas for product demonstration and consultation are embedded naturally within the flow of the space.