We design high-performance commercial interiors for retail, workplace, and food & beverage businesses across Asia-Pacific.




(About)We deliver physical environments that shape customer experience and directly improve the performance of our clients’ businesses.
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Studio X is a commercial interior design studio working across Asia-Pacific, with studios in Hong Kong, Singapore and Macao.
We design environments where experience and performance are inseparable. Our work spans retail, workplace, hospitality, food and beverage, and mixed-use environments for brands, landlords, developers and operators who treat interiors as commercial assets, not just backdrops.
Every project is shaped by how a space will be used, perceived and ultimately how it performs commercially. From single office locations to multi-site retail rollouts, we align brand, spatial strategy, budget and fit-out delivery from the outset.
We are deliberately agnostic in style. We develop precise, commercially driven solutions that respond to the brief, the business model and the market context, whether the objective is brand repositioning, sales growth, talent attraction, operational efficiency or asset value.

(Featured Projects)








(Insights)Perspectives on design, space, and commercial performance.

Studio X founder Rufus Turnbull talks to Inside Retail Asia about why wellness retailers need to move from transaction to trust, and how that thinking shaped the Mannings flagship at Hong Kong's IFC.
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A practical guide to commercial interior design costs in Singapore: how design fees work, what fit-out benchmarks show, and what drives real project cost.

A critique of literal, image-driven architecture, where buildings are styled to resemble objects at the expense of performance, clarity, and long-term value.






















