Blurred silhouette of a person walking indoors against a textured wall with a circular pattern.Metallic letter E mounted on a textured patterned wall illuminated by warm light.Close-up of modern ceiling light fixture with perforated metal shades and curved supports.Wooden chair with brown leather cushion next to a round white marble table on hexagonal tiled floor.Two beige fabric-covered runway benches facing a large ribbed glass window with green plants behind it in a modern showroom.
Insights

Perspectives on design, space, and commercial performance.

Featured articles

Elephant Tower building in Bangkok illustrating architectural cosplay in commercial design
Architectural Cosplay

Why are we still designing buildings that pretend to be things? A critique of “architectural cosplay” — where literal, image-driven concepts are riding roughshod over performance, clarity, and long-term value.

Architectural Cosplay
Commercial interior space highlighting the role of social value and ESG in design
ESG and the important role ‘social value’ plays in commercial design

Studio X explores how ESG principles — and social value in particular — are shaping commercial interiors, and how designers and developers can harness them to improve business performance.

ESG and the important role ‘social value’ plays in commercial design
Well-designed retail store interior demonstrating key components of great retail design
These are 10 key components of a great retail store

Studio X breaks down the ten design and operational elements that consistently separate high-performing retail stores from average ones — from customer journey to spatial hierarchy.

These are 10 key components of a great retail store
Calming interior environment illustrating how design affects mental health and wellbeing
July 8, 2025
How interior design affects mental health

Studio X looks at the growing evidence linking interior design to mental wellbeing, and what it means for the way we approach retail, workplace and hospitality environments.

How interior design affects mental health
Hong Kong cityscape with historic and modern buildings highlighting urban adaptive reuse
June 8, 2025
A city hiding in plain sight: unlocking Hong Kong’s forgotten buildings

Studio X looks at Hong Kong's overlooked and underutilised buildings and the commercial and creative opportunity they represent for developers, landlords and designers.

A city hiding in plain sight: unlocking Hong Kong’s forgotten buildings
Modern workplace interior showcasing productivity-focused design principles
May 31, 2025
5 tips to creating a great workplace that improves productivity

Studio X shares five practical design strategies for creating workplace environments that genuinely improve focus, collaboration and day-to-day productivity.

5 tips to creating a great workplace that improves productivity
Retail storefront illustrating the rise and fall of brand reputations in the retail industry
April 19, 2025
When brand reputations decline and what we can learn from the rise and fall of well-known retailers

Studio X examines what the decline of well-known retail brands can teach us about the relationship between physical environments, brand identity and long-term commercial resilience.

When brand reputations decline and what we can learn from the rise and fall of well-known retailers
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