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Huawei Flagship Store
Studio X was appointed to produce a visionary retail experience upgrade to the Huawei flagship in Shenzhen.
The exercise involved us reviewing the existing merchandising and customer journey strategy that had been produced by the in house team, and then to develop a product story-telling driven narrative with multiple key experiential touchpoints and dramatic digital interventions to demonstrate the 'power of the product' from the photo-taking brilliance of the Huawei x Leica phone, to the market leading noise cancelling headphones.
Client
Huawei
Location
Shenzhen, China
Size
4900 sqm
Completed
2019
Project Stages:
- Concept Design
Experience was key on this project given the nature of the product and the need to provide compelling educational and impactful stories to the customer.
Our main objective is to improve the performance of our clients businesses by creating exciting, emotive spaces that have high utility and this project epitomises this approach.
Fictional Site
Real Site
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We can create the ultimate design blueprint for your brand's future.
Real Site
2
Concept Design is where we lay the creative foundations and test the design limits.
Real Site
3
Schematic Design is where we really start to bridge the gap between concept and reality.
Real Site
4
Detail Design Intent, Documentation & Coordination.
Real Site
5
Documentation Refinement, Coordination & Preparing The Contractors Tender.
Real Site
6
Managing The Tender To Help Our Clients Appoint The Best Main Contractor.
Real Site
7
Contractor Shop Drawing Review & Regular Site Attendance Throughout The Fit-out Process.
Real Site
Post Completion
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We are experts in creating guidelines manual for stores, restaurants, and malls fit-outs.
