Mulian Hotels

Studio X have rebranded The Mulian Hotel, an established mid-sized hotel group in China. The project was conducted prior to the launch of 150-200 new sites, the delivery of which began in 2019.

We created the new logo and tailor-made word-mark, brand graphics, print applications, brand tone of voice, and website and overall digital look and feel.

The tree icon has been deliberately drawn asymmetricly in order to convey a more natural feel, and is ‘in fruit’ to symbolise the positivity of the brand and its future. The tailor-made wordmark is crafted with a series of lines to create a rhythm, with rounded edges and minimal form, representing the brands essence of style and sophistication.

Client

The Mulian Hotel Group

Location

China

Size

40,000 sqm upwards

Completed

2018 Onwards

Project Stages:

Concept Design
Schematic Design
Detail Design
Guideline Package

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We completed a branding refresh and created the wayfinding and Signage system for KWG's hotel chain 'Mulian' as part of their overall brand and asset upgrade. Our scope was from concept through to detail design and guidelines. We created guidelines for both branding and signage systems so that they could commence an extensive upgrade of their hotel network throughout PRC. Many hotels have now been renovated using our design guidelines.