Studio X has designed a new retail store concept for the supplement brand Vita Green for their new venture ‘Tea Chateau’. The first store opened in early 2021 in IFC Mall in Hong Kong.

The concept is based around a Nespresso-style pod system, but for Chinese functional teas.

The store features an experience bar, where customers can receive a 1-1 consultation with a specialist, who can advise on the most suitable products for each health-based case and can also serve samples of each tea, which are brewed live in the store in front of the customer.

The store also features a contemporary version of an apothecary cabinet, which allows for product and ingredient knowledge building and exploration.

Opened Q1 2021.