Studio X has taken on a prominent role in the relaunch of the FAO Schwarz retail brand by joining the Global design team responsible for its reincarnation and repositioning as the worlds leading toy store. This project, a prototype retail store, is designed to show off the newest incarnation of FAO Schwarz. Studio X was responsible for design through to completion, including visual merchandising design, custom graphics, and shopfront design whilst also taking full responsibility for Detail Design, Tender management, and onsite supervision.